{"title":"Rice","description":"\u003cp data-start=\"186\" data-end=\"562\"\u003e\u003cstrong data-start=\"186\" data-end=\"202\"\u003eRice Extract\u003c\/strong\u003e has been a beauty secret in Asia for centuries, and today it remains one of the most popular ingredients in \u003cstrong data-start=\"311\" data-end=\"330\"\u003eKorean skincare\u003c\/strong\u003e. Rich in \u003cstrong data-start=\"340\" data-end=\"383\"\u003eamino acids, antioxidants, and vitamins\u003c\/strong\u003e, Rice is known for its ability to \u003cstrong data-start=\"418\" data-end=\"460\"\u003ebrighten, hydrate, and smooth the skin\u003c\/strong\u003e. In K-beauty, rice-based products are often praised for delivering the radiant \u003cem data-start=\"540\" data-end=\"554\"\u003e“glass skin”\u003c\/em\u003e look.\u003c\/p\u003e\n\u003cp data-start=\"564\" data-end=\"898\"\u003eTraditionally used by Korean women as rice water rinses, modern formulations now incorporate \u003cstrong data-start=\"657\" data-end=\"714\"\u003eRice Extract, Rice Bran Oil, or Rice Ferment Filtrate\u003c\/strong\u003e into toners, essences, serums, and creams. This makes it easy to achieve a naturally glowing complexion with the lightweight, skin-friendly textures that \u003cstrong data-start=\"869\" data-end=\"895\"\u003eK-beauty is famous for\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-start=\"900\" data-end=\"903\"\u003e\n\u003ch3 data-start=\"905\" data-end=\"943\"\u003eKey Benefits of Rice in K-Beauty\u003c\/h3\u003e\n\u003cul data-start=\"944\" data-end=\"1197\"\u003e\n\u003cli data-start=\"944\" data-end=\"1025\"\u003e\n\u003cp data-start=\"946\" data-end=\"1025\"\u003e\u003cstrong data-start=\"946\" data-end=\"969\"\u003eBrightens dull skin\u003c\/strong\u003e – Helps reduce uneven skin tone and promote radiance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1026\" data-end=\"1113\"\u003e\n\u003cp data-start=\"1028\" data-end=\"1113\"\u003e\u003cstrong data-start=\"1028\" data-end=\"1052\"\u003eHydrates \u0026amp; nourishes\u003c\/strong\u003e – Strengthens the skin barrier with vitamins and minerals.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1114\" data-end=\"1197\"\u003e\n\u003cp data-start=\"1116\" data-end=\"1197\"\u003e\u003cstrong data-start=\"1116\" data-end=\"1145\"\u003eSmooths \u0026amp; softens texture\u003c\/strong\u003e – Improves elasticity for healthy, youthful skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"beauty-of-joseon-dynasty-cream-50ml","title":"Beauty of Joseon Dynasty Cream 50ml","description":"\u003cp\u003eThe \u003cstrong\u003eBeauty of Joseon Dynasty Cream\u003c\/strong\u003e is a luxurious, multi-functional moisturizer designed to hydrate, nourish, and brighten the skin. 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Its rich yet non-greasy texture absorbs smoothly into the skin, leaving it plump, soft, and glowing.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e Provides intense moisture, leaving the skin soft and supple.\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eNourishing and Brightening:\u003c\/strong\u003e Enriched with ginseng and orchid extract to improve elasticity and boost radiance.\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eLuxurious Texture:\u003c\/strong\u003e Rich, creamy formula that absorbs smoothly without feeling greasy.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eRecommended for:\u003c\/strong\u003e\u003cbr\u003eIdeal for \u003cstrong\u003enormal to dry skin types\u003c\/strong\u003e looking for a deeply hydrating and nourishing cream that enhances skin radiance and elasticity.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45370236272885,"sku":"BeautCre1","price":28000.0,"currency_code":"KRW","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1727\/8453\/files\/DynastyCream.jpg?v=1776135070"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-sunscreen-spf50-pa-50ml","title":"Beauty of Joseon Relief Sun : Rice + Probiotics Sunscreen (SPF50+ PA++++) 50ml","description":"\u003cp\u003eThe \u003cstrong\u003eBeauty of Joseon Relief Sun: Rice + Probiotics Sunscreen SPF50+ PA++++\u003c\/strong\u003e is a lightweight, moisturizing sunscreen that offers high-level sun protection while nourishing the skin. Formulated with rice extract and probiotics, this sunscreen not only shields the skin from harmful UVA and UVB rays but also enhances skin hydration and strengthens the skin barrier. The formula absorbs quickly, leaving no white cast or greasy residue, making it perfect for daily use.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eHigh Sun Protection:\u003c\/strong\u003e Provides SPF50+ PA++++ to effectively protect against UVA and UVB rays.\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eHydrating and Nourishing:\u003c\/strong\u003e Rice extract and probiotics help to moisturize and strengthen the skin barrier.\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eLightweight and No White Cast:\u003c\/strong\u003e Absorbs quickly into the skin without leaving a greasy residue or white cast.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eRecommended for:\u003c\/strong\u003e\u003cbr\u003eIdeal for \u003cstrong\u003eall skin types\u003c\/strong\u003e, especially those looking for a hydrating sunscreen that offers strong protection and a lightweight feel.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45370236567797,"sku":"BeautSun1","price":20000.0,"currency_code":"KRW","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1727\/8453\/files\/image_f7007fe3-494f-434f-97a0-5af359fe24a1.jpg?v=1776137574"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-100ml","title":"Beauty of Joseon Green Plum Refreshing Cleanser 100ml","description":"\u003cp\u003eThe \u003cstrong\u003eBeauty of Joseon Green Plum Refreshing Cleanser\u003c\/strong\u003e is a gentle gel cleanser formulated with green plum extract to effectively cleanse the skin while maintaining its moisture balance. This refreshing cleanser removes dirt, oil, and impurities without stripping the skin, leaving it feeling clean, soft, and revitalized. Its lightweight formula is perfect for daily use, providing a fresh and invigorating cleanse.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eGentle Cleansing:\u003c\/strong\u003e Effectively removes impurities while maintaining the skin’s moisture balance.\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eRefreshing Formula:\u003c\/strong\u003e Green plum extract revitalizes and refreshes the skin.\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eHydrating:\u003c\/strong\u003e Leaves the skin feeling soft and hydrated without stripping natural oils.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eRecommended for:\u003c\/strong\u003e\u003cbr\u003eIdeal for \u003cstrong\u003eall skin types\u003c\/strong\u003e, especially those looking for a gentle, daily cleanser that refreshes and revitalizes the skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45370236600565,"sku":"BeautCle2","price":19500.0,"currency_code":"KRW","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1727\/8453\/files\/sxsxs.webp?v=1776136466"},{"product_id":"cosrx-ultimate-nourishing-rice-spa-overnight-mask","title":"COSRX Ultimate Nourishing Rice Spa Overnight Mask 60ml","description":"\u003cp\u003e\u003cstrong\u003eCOSRX Ultimate Nourishing Rice Spa Overnight Mask\u003c\/strong\u003e is a luxurious, hydrating overnight treatment that revitalizes and brightens the skin while you sleep. Formulated with 68% rice extract, this mask deeply nourishes, hydrates, and improves skin tone, leaving your complexion soft, radiant, and refreshed by morning. The lightweight, non-greasy formula absorbs quickly, making it perfect for use as an overnight mask, wash-off mask, or daily moisturizer.\u003c\/p\u003e","brand":"COSRX","offers":[{"title":"Default Title","offer_id":45519077802229,"sku":"COSRXCre11","price":16000.0,"currency_code":"KRW","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1727\/8453\/files\/COSRXUltimateNourishingRiceSpaOvernightMask.jpg?v=1772934259"},{"product_id":"haruharu-wonder-black-rice-hyaluronic-toner-150ml","title":"Haruharu Wonder Black Rice Hyaluronic Toner 150ml","description":"\u003cp\u003e\u003cstrong\u003eHaruharu Wonder Black Rice Hyaluronic Toner\u003c\/strong\u003e is a deeply hydrating toner that combines the nourishing properties of fermented black rice with the intense moisture of hyaluronic acid. This toner helps to balance the skin’s pH while delivering essential hydration, leaving the skin plump, smooth, and ready to absorb the benefits of the rest of your skincare routine. 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