ABOUT ME is a Korean skincare brand from Samyang Group that fuses clean beauty with biotechnology expertise. Guided by “Different Ingredients, Different Results,” it creates gentle, effective formulas using naturally sourced actives, sustainable materials, and no animal testing. Standouts include SOOP Calming for sensitive skin (Jeju cypress, cica), Rice Makgeolli cleansers for soft clarity, and Be Clean Tone Up Sun SPF50+ PA++++ for daily protection. Streamlined routines focus on soothing, hydration, and barrier care—delivering lightweight textures, visible radiance, and everyday K‑beauty results for all skin types.
