ATRUE is a Korean skincare brand powered by premium black tea from France’s historic Compagnie Coloniale. Rich in antioxidants and fermented kombucha tea, ATRUE formulas defend against environmental stressors while hydrating, brightening, and improving elasticity. Vegan, cruelty-free, and gentle for sensitive skin, the line replaces ordinary water with tea infusions to deliver high-performance results with minimal irritation. Fan favorites include Real Black Tea True Active Essence, Sweet Song Black Tea cleansers, and Violet Petal Black Tea toner. Discover simple, elegant routines for dewy, youthful, tea-powered radiance.
