ABOUT_TONE is a Korean vegan, cruelty-free K-beauty brand built around the motto “Show your tone, be your tone.” A PETA member, it crafts clean, skin-friendly formulas and eco-conscious packaging. The collection centers on effortless complexion perfection—blur powders, air-light bases, and soft-blend blushers—plus flattering lip and eye shades that enhance natural radiance across tones. 100% made in Korea, ABOUT_TONE delivers inclusive, easy-to-use makeup that controls shine, smooths texture, and layers seamlessly for everyday looks. Discover simple routines that let your true tone shine.
