HERA is a Seoul-born luxury K-beauty brand celebrated for sophisticated, city-ready makeup and skincare. Known for silky, skin-perfecting textures, HERA pairs fashion-forward colors with high-performance formulas that wear comfortably all day. Hero picks include UV Protector Multi-Defense SPF50+/PA++++, featuring a 5-Defense System against UVA/UVB, blue light, PM2.5, and infrared, plus brightening and wrinkle-care benefits. With BLACKPINK’s Jennie as a longtime muse, HERA blends runway polish with smart protection to deliver radiant, refined skin and effortless modern glamour.
