Missha is a Korean beauty brand known for science-backed skincare at accessible prices. Anchored by its Time Revolution line with fermented probiotics and the cult-favorite M Perfect Cover BB Cream, Missha delivers visible results in hydration, brightening, firming, and barrier support. Hero formulas like The First Treatment Essence and Night Repair Ampoule feature high-efficacy actives such as bifida ferment, niacinamide, and hyaluronic acid for radiant, resilient skin. Thoughtful textures, smart concentrations, and daily-wear sunscreens make Missha a go-to for simple, effective routines across all skin types.