Paula’s Choice is a science-backed skincare brand known for fragrance-free, cruelty-free formulas and radical ingredient transparency. Its research-driven approach powers effective solutions for acne, pores, uneven tone, and sensitivity, led by cult favorite Skin Perfecting 2% BHA Liquid Exfoliant. The brand educates consumers with its Beautypedia Ingredient Checker and Ingredient Dictionary, helping you decode labels and choose proven actives like salicylic acid, retinol, azelaic acid, and niacinamide. Straightforward routines, clear results, and unbiased education make Paula’s Choice a trusted choice for healthy, balanced skin.
