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Sulwhasoo is a Korean luxury skincare brand fusing heritage herbal wisdom with modern science. Powered by decades of ginseng research, its signature First Care Activating Serum and Concentrated Ginseng line help boost radiance, firmness, and resilience. Iconic complexes like JAUM Activator and ginseng-derived actives support skin’s barrier, hydration, and youthful look for all skin types. Elegant textures and ritual-inspired steps deliver visible anti-aging results while honoring timeless Korean beauty. Discover serums, creams, and essences that elevate your routine with artful efficacy.
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